BRK70 Announces Strategic Partnership with World-Renowned Putting Coach Phil Kenyon

April 16, 2026

Break7eventy (BRK70), the company behind the innovative smart golf insole technology designed to improve green reading and putting performance, is proud to announce that world-renowned putting coach Phil Kenyon has joined the company as a strategic partner and shareholder.

Widely regarded as one of the leading putting coaches in the world, Kenyon has worked with some of the game’s top players, including Major champions and Ryder Cup competitors. His players have achieved over 100 professional victories at the highest level, including multiple Major championships.

Over the past several months, Kenyon has taken a hands-on approach in evaluating BRK70’s technology, ensuring it delivers meaningful value on the greens before formally joining the company.

“As someone who has spent years helping players better understand green reading and decision-making, I’m always interested in tools that can genuinely support that process,” said Kenyon. “BRK70 offers a unique approach, and I’m looking forward to being part of its development moving forward.”

BRK70’s smart insoles are designed to provide real-time slope and distance data directly from the ground, helping golfers develop a more consistent and informed approach to reading greens. By combining wearable technology with a structured system, BRK70 aims to bridge the gap between how elite players read greens and how everyday golfers learn the skill.

“Phil’s involvement is incredibly meaningful for us,” said Sam El Mashtoub, Founder of BRK70. “He took the time to properly test and validate the product, and his decision to come on board reflects the potential we believe BRK70 has. Having someone of his caliber involved not just as an ambassador, but as a true partner, is a major step forward.”

As part of the collaboration, Kenyon will contribute to product development, educational content, and the integration of BRK70 into high-performance coaching environments. The partnership is focused on building a long-term platform that supports players at all levels in improving their understanding of green reading.

This announcement marks an important milestone for BRK70 as the company continues to develop and bring to market a new category of golf performance technology.

About BRK70: BRK70 is a wearable golf technology company focused on improving green reading and putting performance through data-driven insights. Its smart insole system provides golfers with real-time feedback on slope, distance, and aiming, helping to build more consistent and confident decision-making on the greens.